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Quantitative market research methods attempt to gauge quantity. Using a range of
sampling strategies, quantitative market research methods seek to project
results of a quantitative market survey to the entire marketplace. Popular quantitative market survey methods include online surveys, personal
quantitative interviews, mail surveys, and telephone surveys. Combinations of these marketing research survey tools are referred to as "hybrid" research methods At Power
Decisions Group, we recommend the data collection technique -- phone, face to face interviews, web interviews, traditional mail surveys-- according to the marketing research objective, time requirements, and quality control issues at play.
Weaknesses Type 1: Qualitative Market Survey Types Focus Groups Groups of 6 to 12 people